“Healthcare marketing should’ve two key objectives; attract new patients to the practice and, maintenance and retain existing patients while promising the best health solutions. Shift from chance to choice.”
Digital technology is a powerful tool for healthcare marketers, patients as well as professional doctors. The details discussed here are focused on the usual clinical and medical practices executed by digital media to facilitate positive, informative and worthy communication strategy aimed to let the patients know how good you care.
Learn the collaboration and use of digital media for healthcare marketing campaigns and how to customise your approach specifically to males, females and/or multiple users of all ages and gender. This’ll help the patients feel more determined and keep them retained.
Whether certain online doctor’s app or any other digital media application coined as Engagement Communication, use of texts, emails, social media tools and phone cools to provide clear, precise and personal advice on a particular individual’s health. Although the majority of population (i.e. approximately 85%) feels these outreaches to enhance relationship with health practitioners, type of information available, its delivery and variation factors across the socio demographic levels.
The details below revolve on the essential healthcare marketing practices executed to reach out and connect with the female patients out there.
Surpass patient’s expectations with digital & communications media
All that said; exploiting digital media requires subtlety and care as no such practice or any act should ever violate the noble and confident relation between the doctor and his patient. Due to this, it’s important to communicate your plans clearly with the patients, seek their recommendations and preferences in written further sealed with a signature and date so that it ensured you’re on the same track. It’s obvious of you to have a boilerplate communication clause somewhere which details on the phone, fax and other privacy preferences. You can consider including emails and texts to the list for more clarity.
To fulfil a patient’s specific needs, identify the type of details they wish receiving that can be general health information, billing/payment details, appointment alerts and other such reminders so on. It’s thus obvious of Twitter and/or Facebook outreach will follow the ranks of general information such as “to make or not to make an appointment for flu shots for the entire family.”
Customised digital media to empower female patients
The American Academy of Physicians issued a research study according to which 90% of essential healthcare decisions are taken by women that are for the best of themselves and their family and the statistical results aren’t to be ignored. But then, what type of information women need to take such critical decisions.
Around 84% females agree that texts, voicemails and emails are helpful and sometimes more than the typical face-to-face communication. So it isn’t too surprising to find a modern-day women being so busy! Digital communication and supported platforms have given access to information available on convenience.
42% women prefer emails & texts
So what’s that most critical information required? Is it appointment reminders, special event alerts, billing updates or other such like flu shot offerings, seasonal updates and more.
More or less 11% women agreed on dismissing or ignoring electronic messages if the information isn’t customised or somehow deviate from that which has been requested. This particular scenario happens mostly in one of ten which may help you to differentiate between married and unmarried females whereas other such personalised information is extracted only on consent of the concerned individual. Take for instance isolating female patients aged 30 and above, perhaps share a recipe based on months and other such relevant medical expertise.
Basic facts must be included to make it as appropriate and reliable as can be such as benefits of calcium and magnesium intake in women for bone and overall muscular health and development. Take for instance the benefits of winter squashes and the naturally existing high amount of calcium and magnesium.