Here we move back to the date of 5th March, 2019. It’s the time when MOZ updated its Domain Authority to a next level.
It is not for the first time that we have observed a third-party SEO tool company changing its own algorithm. Last time we have noticed Ahrefs, one of a true competitor of Moz, rolling out its latest biggest algorithmic update, of metric Domain Rating.
Every year Google releases dozens of updates to its crawler ranking algorithms in order to provide the most preferable search results for a query. Following with these changes in the ranking algorithms, companies like Moz, Majestic, Ahrefs who have stabilised authority in the market in providing web analytical statistics, are forced to change the way their software executes the programme and thus we see the un stabilisation in metrics like Domain Ranking, Domain Authority, Citation Flow etc.
Google updated its ranking algorithm, and forces companies like Moz and Ahrefs to change their algorithm. The purpose of revision of the algorithmic formulas for the 3rd party tools is to calculate and analyse the accurate score and in sync with the Google updates.
As per Moz experts: Domain Authority as a relative term works when you compare your website’s authority to your competitor. By doing this comparison we are able to know who is holding more authority over the net on a particular niche.
This means Domain Authority is a competitive metric result which shows the strength and power of your website, in comparison to the other sites. If in the past year, our SEO efforts were working great and we won’t get a penalty from Google, then this is not for worry. Experiencing a drop in Domain Authority due to the latest changes or updates made in the algorithms; numbers are not equivalent to receiving a penalty. That leads to lower SEO rankings. So until our organic rankings are working great, we are good to go.
The best way to check that our rankings are not affected by Domain Authority update is by checking the level and statistics of organic traffic on our website via Google Analytics. If everything looks good and is working in a fine manner, then possibly everything is OK.
Factors that might affect the new domain authority are:
- Content on the website: Make sure that the content on the website is unique and possess quality to the audience or readers. Common problems with the directory and e-commerce sites are that, their product pages have less or small amount or no content. For all the pages, website should contain a good Text to its HTML ratio. The range of the “text to its HTML” ratio should be between, 25 to 70 for each and every page that is indexed in or by Google.
- Improve the quality of backlinks: If a lot of links on the website or blog comes from a site which contains a high Spam Score, then you should do 2 things:
1. Disavow those links.
2. Improve the quality of backlinks by getting links from the same industry and focus more on contextual backlinks.
The Moz update did affected the Domain Authority score of several websites. It is considerably due to their unstabilised behaviour of traffic ranking and engagements. If a person could manage to analyse the ranking via Google Analytics then he can also manage to uplift the Domain Authority again.
Also, sites or blogs with spammed backlinks, fall under the execution of this update. The software will tell you about the spam score of your website. As we have already concluded the problem of spam score in the trailing paragraphs, one could easily uplift the site again.
So, now the hectic burden of issues created by the spam score is solved. In other terms, the update benefitted the market of several sites. And once again those sites get a life and a boost in their traffic sources.
Reference by : https://www.thequaterz.com/